HOW TO THINK ABOUT PERSONAS? – Demographics + Psychographics

Originally published at: https://froware.com/2018/09/10/how-to-think-about-personas-demographics-psychographics/

In this video, I share my thoughts on personas and what you need to pay attention that will help you develop better personas. One of the biggest things to pay attention to when developing personas are the psychographics. There are so many gems that can be found by understanding the behaviours of your audience.